View credits, reviews, tracks and shop for the Vinyl release of "You've Got To Have A Gimmick Today" on Discogs. You've Got to Have a Gimmick Today / West Point, a Single by The Checkmates. Released in March on Decca (catalog no. F ; Vinyl 7"). Checkmates You've Got To Have A Gimmick Today ( /VG- UK Decca 7 INCH - Four Prong Label Design B/w West Point (45f) Joe Meek Production. Find many great new & used options and get the best deals for CHECKMATES: You've Got To Have A Gimmick Today- West Point-U.K. 7" 63 Decca Demo at the best. A: You've Got To Have A Gimmick Today. Artist: The Checkmates Composer: Joe Meek Producer: R.G.M. Sound Rating: B: West Point. Artist: The Checkmates. The Checkmates. A: You've Got To Have A Gimmick Today B: West Point. Decca, UK, F , 7", Mar , 5 Comments, Rated The Original Checkmates. The Checkmates - You've Got To Have A Gimmick Today c/w West Point. Original UK 45 issued in by Decca Records (F ). Demo. In Excellent Condition. NICE DECCA F DEMO YOU'VE GOT TO HAVE A GIMMICK TODAY/WEST POINT IN EXCELLENT CONDITION BY THE CHECKMATES RGM JOE MEEK GROUP. from. A.k.a. Emile Ford & The Checkmates. Emile Ford (born 16 October ) is a musician and You've Got To Have A Gimmick Today, The Checkmates, , Single. Checkmates · All The Time Now Checkmates, What Do You Want To Make Those Eyes At Me For, 7", 1 listed Checkmates, You've Got To Have A Gimmick Today.